Elon Musk, the Tesla boss now a member of Twitter’s board of directors, wondered on Saturday, in his typically provocative way, if the social network was “dying“, mentioning very followed but not very active accounts.
“Most of these “great” accounts rarely tweet and post little content. Is Twitter Dying?he wrote, captioning a list of the 10 profiles with the most subscribers.
Former President Barack Obama appears in the lead with 131 million people, followed by several entertainment stars (Justin Bieber, Katy Perry, Rihanna, Taylor Swift, Lady Gaga…) and Elon Musk, in eighth position with 81 million. subscribers. “Justin Bieber has only tweeted once this year“, added the businessman, who publishes messages to him almost every day about his businesses, personal reflections and memes (hijacked humorous images).
Having become the Californian group’s largest shareholder on Monday, the whimsical billionaire had specified in the document sent to the stock market regulator that his stake was “passive”, that is to say that he did not intend to influence major strategic decisions. But he was immediately invited to join the company’s board of directors by its managing director, Parag Agrawal, who sees in him “a network enthusiast and intense critic, which is exactly what we need“.
Since then, Elon Musk has multiplied the provocations. In particular, he conducted a poll on his profile, asking if Twitter users wanted a “modifier“, to correct a tweet after publication. Nearly 4.4 million people voted, and about 73% responded “Yes“. The platform then announced that it was testing this feature, which many users had requested for years.
The Tesla and SpaceX founder is scheduled to meet with Twitter employees for a Q&A session soon. According to the Washington Post, several employees expressed their concern, believing in particular that the values of the richest man in the world were not aligned with the corporate culture of the social network. The Tesla factory in Fremont, Silicon Valley, is accused of racial discrimination by the State of California.
On Thursday, Elon Musk posted a meme on Twitter, consisting of a photo where we see him holding a joint, surrounded by a halo of smoke. The snap, from one of his stints on host Joe Rogan’s podcast, is adorned with the caption: “Twitter’s next board will tear“.