Finnair strengthens its presence in the United States
The consequences of the conflict in Ukraine and the maintenance of a large number of borders in Asia closed to forever limit the spread of the pandemic are pushing Finnair to focus its development on the American continent. The Finnish company has just announced the opening of 2 new destinations in the United States: Dallas, since the beginning of the month, and Seattle next June. The Management now wishes to direct its promotion towards the USA on the French market while also continuing its development in Europe since it will serve 70 destinations this summer.
The destinations New York (JFK), Los Angeles (LAX), Miami (MIA) and Chicago (ORD) are popular with French travellers. This translates into a growth in traffic on the transatlantic of +20% in 2022 iso. 2019 at Finnair. Flight times are attractive on services to the center and west of the country for travelers departing from France, which allows the company to stand out on these destinations, even with a stopover in Helsinki.
The company also offers direct flights to Los Angeles and New York in the United States from Stockholm-Arlanda.
For passengers traveling between Europe and North America, Finnair has been collaborating since 2013 with American Airlines, British Airways, and Iberia, also partners within the oneworld alliance, in order to be able to offer a greater choice of flights to customers, better connections and better prices on transatlantic flights.
Javier Roig, General Manager Europe South and EMEA JB Sales Lead at Finnair, said: “Asia remains the airline’s top priority for smooth and fast connections between Europe and Asia through our hub in Helsinki, Finland. and now Stockholm-Arlanda in Sweden. However, the current context pushes us today to concentrate our development on the American continent. We already served several American destinations before the health crisis and are increasing the number of destinations with 2 new arrivals this year. The current challenge for Finnair is to boost sales between France and the USA, a new axis of promotion for Finnair on the French market.
Even if New York (JFK) remains one of Finnair’s best-selling destinations in France out of the United States, our real competitive advantage lies in destinations in the center and west of the country given the weather. flight. This is a new challenge for Finnair to take up in France! »