Intel Sells Its Drones Division to Elon Musk’s Brother

Kimbal Musk takes over the drones with which Intel used to organize impressive light shows. The company is thus sending the signal that it wants to focus mainly on its core business.

Elon Musk’s brother bought the “Intel Drone Light Shows” service, as it is officially named, through his newly founded company Nova Sky Stories. The amount disbursed is unknown. The acquisition concerns a total of some nine thousand drones.

The main characteristic of drones is that they can fly and move in formation and thus draw figures in the air. We saw them at work during the last Olympic Games and the American Superbowl in particular. Intel got into drone shows after acquiring Ascending Technologies in 2016. Its co-founder and CEO Daniel Gurdan also moves to Nova Sky Stories.

Intel confirms to The Register that it has sold “parts” of its drone business and no longer has any drone-related business. This means that other Drones divisions have also been closed or sold in the meantime.

Priority to core business

For Intel, the sale is part of a larger framework. Under one of its former CEOs, Brian Krzanich, the company launched a number of side businesses, including augmented and virtual reality, wearables, smart glasses, drones, and more. In the meantime, however, Intel has suffered many setbacks in the chip market. Long before the current chip shortage, the company failed to reduce the production process (making chips cheaper and faster).

Since Pat Gelsinger took over as CEO in early 2021, the company’s focus has been on chips again. Intel is planning new chip factories in the United States, Europe and elsewhere. It will also produce chips for other sellers for the first time and wants to focus mainly on this product. Reason why she got rid of side activities such as drone shows.

Elon Musk’s brother bought the “Intel Drone Light Shows” service, as it is officially named, through his newly founded company Nova Sky Stories. The amount disbursed is unknown. The acquisition concerns a total of some nine thousand drones. The main characteristic of drones is that they can fly and move in formation and thus draw figures in the air. We saw them at work during the last Olympic Games and the American Superbowl in particular. Intel got into drone shows after acquiring Ascending Technologies in 2016. Its co-founder and CEO Daniel Gurdan is also moving to Nova Sky Stories. Intel confirms to The Register that it sold “parts” of its drone business and no longer have drone-related activities. This means that other Drones divisions have also been closed or sold in the meantime. For Intel, the sale is part of a larger picture. Under one of its former CEOs, Brian Krzanich, the company launched a number of side businesses, including augmented and virtual reality, wearables, smart glasses, drones, and more. In the meantime, however, Intel has suffered many setbacks in the chip market. Long before the current chip shortage, the company failed to scale down the production process (making chips cheaper and faster). Since Pat Gelsinger took over as CEO in early 2021, the company is once again focusing on chips. Intel is planning new chip factories in the United States, Europe and elsewhere. It will also produce chips for other sellers for the first time and wants to focus mainly on this product. Reason why she got rid of side activities such as drone shows.

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