Guest of BFM Business, Nicolas de Villiers, President of Puy du Fou, explains that this show which will take place in Tennessee will be immersive.
International variations are now at the heart of Puy du Fou’s strategy. The Vendée park exports and adapts its shows to the four corners of Europe with some success.
After a park in Spain in 2019, shows in England and the Netherlands, the specialist is now targeting America. A themed show around the Indians will be launched in 2024, at Great Smoky Mountains in Tennessee.
“Our partner in the United States is the Eastern Cherokees. And it is with them that we have entered into a partnership because they asked us to. And it is true that in the United States , we had looked to see if partners could be compatible with who we are and the Cherokees reached out to us and offered to put on a great show on American soil”, explains on the set of Good Morning Business Nicolas de Villiers, President of Puy du Fou.
And to continue: “the machines are on the ground to build a huge building that will host this show which will last about an hour and which will be immersive. People will live an adventure in this building, embark on a truly Cherokee story, it’s a show that has a universal vocation as always at Puy du Fou”.
Ultimately, this show will employ 250 employees on site.
After the United States, the group will tackle China by opening a site in Shanghai in 2025 and should continue its offensive. “We clearly have the objective of creating two other Puy du Fou in the world by 2030, this objective we will keep it”, announces Nicolas de Villiers.
Let’s also remember that the Puy du Fou does not only bet on geographical diversification. He also announced last November the launch of his own luxury train.
It will be a train leaving Paris for a 6-day, 5-night tour of France. The offer is called “Le Grand Tour”. Launch planned for 2023.