The Saham insurance company changes its name and becomes Sanlam. The change was made at the previous extraordinary general meeting in December 2021 and follows the takeover of Saham’s insurance activities by the South African Sanlam.
“This change of name will allow us to deploy a unified brand on a continental scale in Morocco, strong in the recognition of our partners and customers. It is also for us to take advantage of the synergies of the group as well as the coherence of the speech and the communication of Sanlam”, declared, during a press conference this Thursday, Yahia Chraibi, general manager of Sanlam Maroc. .
This rebranding will result in particular in the adoption of a new visual identity and the deployment of new signage. “The group is deploying a large-scale communication campaign in the national media, on social networks and on billboards. The creative concept is based on an original and modern choreography which goes around all Moroccan regions”, specifies the company.
It is, in fact, a contemporary fresco which depicts Moroccans in their great diversity, and which allows them to meet, challenge, meet, exchange, communicate and dance to accomplish feats all based on trust.